About Us
What started with family can grow into a community of opportunity.
DNA Scholarship Program Inc. owns and operates dnascholarship.org. We are a family-run nonprofit built around a belief in the transformative power of education.
For our family, that belief is personal. Educational opportunity opened doors that may otherwise have remained closed, shaping a conviction that scholarships can do more than ease a financial burden—they can change a trajectory.
DNA was created to pay that opportunity forward by supporting students who demonstrate academic merit, determination, and potential.
A Personal Connection
One of DNA's founders is an alumnus of the Daniel Murphy Scholarship Fund, whose scholarship support helped make a Catholic high school education possible while growing up on Chicago's Southwest Side.
That experience shaped a lasting belief that the right educational opportunity at the right moment can change what a young person believes is possible.
Years later, DNA continues that circle of opportunity through direct scholarships, community partnerships, and a donor pledge to the Daniel Murphy Scholarship Fund.
Family-Run
DNA Scholarship Program is rooted in family and a shared belief in the power of education to change what is possible.
Arturo and Daisy Reyes bring different professional experiences to that mission, but the work is deeply personal. The organization's name reflects their family—Daisy, Natalia, and Andrea—and the values they hope to carry forward through scholarship, opportunity, and service.
Arturo is an executive at a major Hollywood studio, while Daisy brings more than 15 years of experience in the nonprofit sector. Together, they remain hands-on in shaping DNA's scholarship philosophy, partnerships, and long-term direction.
Leadership & Governance
DNA's volunteer board brings together nonprofit, community, communications, and executive experience in service of the organization's mission.
President & Director
A Daniel Murphy Scholarship Fund alumnus who grew up on Chicago's Southwest Side, Arturo understands how educational opportunity can change a young person's trajectory. He brings his experience as an executive at a major Hollywood studio to DNA's strategy, stewardship, and long-term direction.
Secretary, Treasurer & Director
Daisy brings more than 15 years of nonprofit-sector experience to DNA. As co-founder, she helps guide the organization's governance, financial stewardship, scholarship philosophy, and family-centered mission.
Director, Marketing & Communications
Melissa guides how DNA communicates its mission, scholarship work, and community impact. She helps ensure the organization's public voice remains clear, thoughtful, and grounded in the students and communities DNA serves.
Director, Community Outreach
Jaime helps strengthen DNA's relationships with community organizations, educators, and prospective partners. This work supports the local connections that help DNA identify needs and expand access to opportunity.
DNA was founded and is operated by a family committed to creating educational opportunity.
DNA keeps its focus on building thoughtful scholarship opportunities and expanding educational access.
DNA works with organizations already embedded in the communities they serve.
